Are Sales Automation Tools Really Helping Sales Reps Achieve Their Targets?

“Are automation tools like SFA, and DMS really helping the Sales Rep’s achieve their targets?”

“Does it help sell more lines and new products in every call?”

“Does it really augment their capabilities to drive sales up-lift in each call, at each store?”

Manish Gupta, President of Sales, Emami, raised these crucial questions, regarding the utility and ROI of current sales automation tools like SFA and DMS in making the life of Sales Rep better with the increasing complexity of business.

Sales automation tools (SFAs) have created 𝗴𝗼𝗼𝗱 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗼𝗳 𝘁𝗵𝗲 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗞𝗣𝗜𝘀 for the companies. But current SFA technologies have not kept pace with the growing complexity of business and are 𝗻𝗼𝘁 𝗵𝗲𝗹𝗽𝗶𝗻𝗴 𝘁𝗵𝗲 𝗼𝗻-𝗴𝗿𝗼𝘂𝗻𝗱 𝗦𝗮𝗹𝗲𝘀 𝗧𝗲𝗮𝗺𝘀 𝗶𝗻 𝗱𝗿𝗶𝘃𝗶𝗻𝗴 𝘁𝗵𝗲𝗶𝗿 𝘀𝘁𝗼𝗿𝗲-𝗹𝗲𝘃𝗲𝗹 𝗞𝗣𝗜𝘀.

Can#AI recover daily sales loss due to these inherent inefficiencies (not addressed by current technologies), and help in driving Sales at scale?

We deliberated on this in greater detail with Industry Leaders and CXOs at
#SalesCodeCXOConclave >> https://bit.ly/3XSLUTX

#eB2B#FutureReadyTrade#AIPoweredEB2B#Sales#DigitalRTM

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