Miguel Piรฑeros Petersen is a CPG Sales-Tech leader with a wealth of experience in ๐ฑ๐ถ๐ด๐ถ๐๐ฎ๐น ๐๐ฟ๐ฎ๐ป๐๐ณ๐ผ๐ฟ๐บ๐ฎ๐๐ถ๐ผ๐ป and ๐ฒ๐๐ฎ๐ ๐ถ๐บ๐ฝ๐น๐ฒ๐บ๐ฒ๐ป๐๐ฎ๐๐ถ๐ผ๐ป. With a remarkable journey spanning Coca-Cola, Wabi2B, and now SalesCode.ai, he has played a pivotal role in reshaping the CPG sales landscape across 15+ countries.
As the Global Director, Strategy and Solution Consulting for Latin America at SalesCode.ai, Miguel brings his deep expertise in AI, digital commerce, and RTM strategies to drive the next wave of transformation in the CPG industry.
In this post, he shares his insights on scaling NextGen Sales Solutions, unlocking eB2B potential, and navigating digital disruption.



