{"id":9032,"date":"2025-12-27T07:19:11","date_gmt":"2025-12-27T07:19:11","guid":{"rendered":"https:\/\/www.salescodeai.com\/blog\/pg-ama-dolf-2025-la-ia-agentic-esta-reescribiendo-las-ventas-y-el-rtm\/"},"modified":"2025-12-31T11:25:29","modified_gmt":"2025-12-31T11:25:29","slug":"pg-ama-dolf-2025-la-ia-agentica-esta-reescribiendo-las-ventas-y-el-rtm-es","status":"publish","type":"post","link":"https:\/\/www.salescodeai.com\/es\/pg-ama-dolf-2025-la-ia-agentica-esta-reescribiendo-las-ventas-y-el-rtm-es\/","title":{"rendered":"P&amp;G AMA DOLF 2025: La IA Agentic est\u00e1 reescribiendo las ventas y el RTM"},"content":{"rendered":"\n<div class=\"wp-block-uagb-advanced-heading uagb-block-d66ac5f5\"><h2 class=\"uagb-heading-text\"><strong>La IA en acci\u00f3n: la nueva frontera de la comercializaci\u00f3n<\/strong><\/h2><\/div>\n\n\n\n<p>Si se pregunta si las grandes empresas de bienes de consumo est\u00e1n avanzando en la IA agentiva, la respuesta es s\u00ed. En P&amp;G AMA DOLF 2025, nuestro CEO fue invitado a hablar sobre <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-ast-global-color-2-color\">&#8216;La IA en acci\u00f3n: la nueva frontera de la comercializaci\u00f3n&#8217;<\/mark><\/strong>, junto con Damien Veilleroy (Microsoft), Pradeep Ramarathnam (Meta) y <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-ast-global-color-2-color\">Mehdi Bensaid (Vicepresidente de P&amp;G Gulf)<\/mark><\/strong> como moderador. La sala estaba llena de los principales socios distribuidores de la regi\u00f3n AMA, exactamente los operadores que viven las realidades de Ventas y RTM todos los d\u00edas.<\/p>\n\n\n\n<p>Abordamos tres preguntas que todo l\u00edder de Ventas y GTM se est\u00e1 haciendo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-ast-global-color-2-color\">\u00bfSer\u00e1n reemplazados los vendedores humanos por la IA?<\/mark><\/strong><\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-ast-global-color-2-color\">\u00bfCu\u00e1l ser\u00e1 el nuevo papel de los representantes de ventas con la IA?<\/mark><\/strong><\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-ast-global-color-2-color\">\u00bfC\u00f3mo pueden los agentes de IA <em>escalar<\/em> el comportamiento de los mejores vendedores en miles de llamadas?<\/mark><\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Lo que mostramos en directo<\/h2>\n\n\n\n<p>Lo m\u00e1s destacado: una demostraci\u00f3n en directo de <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-ast-global-color-2-color\">SCAI, el agente de ventas de IA de SalesCode.ai<\/mark><\/strong>, realizando una llamada minorista real y completando la venta de principio a fin.<\/p>\n\n\n\n<p>En una sola conversaci\u00f3n de ~3 minutos, SCAI:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-ast-global-color-2-color\"><strong>Recomienda la venta cruzada adecuada<\/strong>, <\/mark>personalizada para la tienda espec\u00edfica.<\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-ast-global-color-2-color\">Realiza ventas adicionales con la promoci\u00f3n m\u00e1s relevante<\/mark><\/strong>, personalizada para el contexto de la llamada.<\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-ast-global-color-2-color\">Ofrece productos premium y nuevos como un profesional<\/mark><\/strong>, personalizado para el punto de venta.<br>Todo esto <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-ast-global-color-2-color\"><strong>sin ventas agresivas<\/strong> <\/mark>y con las ventajas operativas que espera del software: <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-ast-global-color-2-color\">sin absentismo, sin rotaci\u00f3n, sin rutas vacantes<\/mark><\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>La reacci\u00f3n del p\u00fablico, compuesto por l\u00edderes de ventas y socios distribuidores, fue inmediata y entusiasta, lo que demuestra la predisposici\u00f3n de la regi\u00f3n AMA por la innovaci\u00f3n.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cSCAI se convirti\u00f3 en un \u00e9xito instant\u00e1neo entre el p\u00fablico\u201d<\/p>\n<\/blockquote>\n\n\n\n<p><em>(Agradecimiento especial al moderador <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-ast-global-color-2-color\"><strong>Mehdi Bensaid<\/strong> <\/mark>y a <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-ast-global-color-2-color\"><strong>Barkha Kukreja<\/strong> <\/mark>por organizar un foro fant\u00e1stico).<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Qu\u00e9 diferencia a SCAI para el comercio tradicional<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-ast-global-color-2-color\">Llamadas aut\u00f3nomas y centradas en los resultados<\/mark>:<\/strong> SCAI no solo conversa, sino que <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-ast-global-color-2-color\"><strong>toma pedidos<\/strong>, <strong>mejora el valor de la cesta<\/strong><\/mark> e <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-ast-global-color-2-color\">impulsa la distribuci\u00f3n<\/mark><\/strong>.<\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-ast-global-color-2-color\">Inteligencia por tienda:<\/mark><\/strong> Utiliza el historial, las preferencias, los ciclos y la l\u00f3gica de promociones locales de cada punto de venta para ofrecer recomendaciones hiperpersonalizadas.<\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-ast-global-color-2-color\">Listo para el sistema<\/mark>:<\/strong> Dise\u00f1ado para <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-ast-global-color-2-color\">integrarse en sus motores de eB2B, DMS y de precios\/esquemas<\/mark><\/strong>, de modo que los pedidos y los incentivos sigan siendo compatibles y reconciliables.<\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-ast-global-color-2-color\">Control administrativo:<\/mark><\/strong> Barreras de protecci\u00f3n, guiones, indicaciones A\/B, idiomas y registro de cumplimiento: <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-ast-global-color-2-color\">dise\u00f1ado para la escala empresarial y la auditabilidad<\/mark><\/strong>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Qu\u00e9 est\u00e1n haciendo los que se mueven r\u00e1pido<\/h2>\n\n\n\n<p>Los l\u00edderes no preguntan <em>si<\/em>; est\u00e1n decidiendo <strong>d\u00f3nde implementarlo primero<\/strong>:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-ast-global-color-2-color\"><strong>Recuperaci\u00f3n del absentismo<\/strong> <\/mark>(supera las ausencias no cubiertas),<\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-ast-global-color-2-color\"><strong>Impulso de nuevos productos<\/strong> <\/mark>(rapidez en la distribuci\u00f3n),<\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-ast-global-color-2-color\">Aumento de las ventas cruzadas<\/mark><\/strong> en tiendas con baja penetraci\u00f3n, y<\/li>\n\n\n\n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-ast-global-color-2-color\"><strong>Reenganche conductual<\/strong> <\/mark>para impulsar la adopci\u00f3n de <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-ast-global-color-2-color\">eB2B<\/mark><\/strong>.<\/li>\n<\/ol>\n\n\n\n<p>La estrategia es sencilla: comience con un <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-ast-global-color-2-color\">objetivo estrecho y de alto ROI<\/mark><\/strong>, mida las diferencias con respecto al control y escale.<\/p>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-a62321fd wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/www.salescodeai.com\/wp-content\/uploads\/2025\/12\/1759028980344-1536x808.jpeg.jpg ,https:\/\/www.salescodeai.com\/wp-content\/uploads\/2025\/12\/1759028980344-1536x808.jpeg.jpg 780w, https:\/\/www.salescodeai.com\/wp-content\/uploads\/2025\/12\/1759028980344-1536x808.jpeg.jpg 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/www.salescodeai.com\/wp-content\/uploads\/2025\/12\/1759028980344-1536x808.jpeg.jpg\" alt=\"\" class=\"uag-image-9066\" width=\"1536\" height=\"808\" title=\"1759028980344-1536x808.jpeg\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-8d080cd0 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/www.salescodeai.com\/wp-content\/uploads\/2025\/12\/1759028981072-1536x856.jpeg.jpg ,https:\/\/www.salescodeai.com\/wp-content\/uploads\/2025\/12\/1759028981072-1536x856.jpeg.jpg 780w, https:\/\/www.salescodeai.com\/wp-content\/uploads\/2025\/12\/1759028981072-1536x856.jpeg.jpg 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/www.salescodeai.com\/wp-content\/uploads\/2025\/12\/1759028981072-1536x856.jpeg.jpg\" alt=\"\" class=\"uag-image-9067\" width=\"1536\" height=\"808\" title=\"1759028981072-1536x856.jpeg\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-c7de3b44 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/www.salescodeai.com\/wp-content\/uploads\/2025\/12\/1759028995060-1536x865.jpeg.jpg ,https:\/\/www.salescodeai.com\/wp-content\/uploads\/2025\/12\/1759028995060-1536x865.jpeg.jpg 780w, https:\/\/www.salescodeai.com\/wp-content\/uploads\/2025\/12\/1759028995060-1536x865.jpeg.jpg 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/www.salescodeai.com\/wp-content\/uploads\/2025\/12\/1759028995060-1536x865.jpeg.jpg\" alt=\"\" class=\"uag-image-9068\" width=\"1536\" height=\"808\" title=\"1759028995060-1536x865.jpeg\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-fb527bd3 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/www.salescodeai.com\/wp-content\/uploads\/2025\/12\/1759028995373-1536x761.jpeg.jpg ,https:\/\/www.salescodeai.com\/wp-content\/uploads\/2025\/12\/1759028995373-1536x761.jpeg.jpg 780w, https:\/\/www.salescodeai.com\/wp-content\/uploads\/2025\/12\/1759028995373-1536x761.jpeg.jpg 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/www.salescodeai.com\/wp-content\/uploads\/2025\/12\/1759028995373-1536x761.jpeg.jpg\" alt=\"\" class=\"uag-image-9069\" width=\"1536\" height=\"808\" title=\"1759028995373-1536x761.jpeg\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-0a24bc4f wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/www.salescodeai.com\/wp-content\/uploads\/2025\/12\/1759028981183-1536x856.jpeg.jpg ,https:\/\/www.salescodeai.com\/wp-content\/uploads\/2025\/12\/1759028981183-1536x856.jpeg.jpg 780w, https:\/\/www.salescodeai.com\/wp-content\/uploads\/2025\/12\/1759028981183-1536x856.jpeg.jpg 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/www.salescodeai.com\/wp-content\/uploads\/2025\/12\/1759028981183-1536x856.jpeg.jpg\" alt=\"\" class=\"uag-image-9070\" width=\"1536\" height=\"808\" title=\"1759028981183-1536x856.jpeg\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">V\u00e9alo en acci\u00f3n para su mercado<\/h2>\n\n\n\n<p>Ofrecemos un <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-ast-global-color-2-color\">piloto r\u00e1pido y de baja fricci\u00f3n<\/mark><\/strong> para demostrar el impacto en su contexto. Nuestra postura comercial es sencilla: respaldamos los resultados empresariales.<\/p>\n\n\n\n<p><strong>\u2192 <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-ast-global-color-2-color\">Puede consultar m\u00e1s detalles <\/mark><\/strong><a href=\"https:\/\/salescode.ai\/ai-sales-agent-for-cpg-industry\/\" target=\"_blank\" rel=\"noreferrer noopener\">aqu\u00ed<\/a> <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-ast-global-color-2-color\">o reservar una sesi\u00f3n de demostraci\u00f3n r\u00e1pida<\/mark> <\/strong><a href=\"https:\/\/calendly.com\/salescodeaiaayush\/intro-session\" target=\"_blank\" rel=\"noreferrer noopener\">aqu\u00ed<\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"El Primer Agente de IA para Ventas y RTM en la Industria de CPG\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/li_fxShgOEg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-uagb-container ww-section-margin-top ww-cplr-mob uagb-block-a9117074 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-57bfc113\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-4f961d0a ww-section-heading\"><h2 class=\"uagb-heading-text\">Preguntas frecuentes<\/h2><\/div>\n\n\n<div class=\"wp-block-uagb-faq uagb-faq__outer-wrap uagb-block-cee86832 uagb-faq-icon-row-reverse uagb-faq-layout-accordion uagb-faq-expand-first-false uagb-faq-inactive-other-true uagb-faq__wrap uagb-buttons-layout-wrap uagb-faq-equal-height     ww-faq-style-2\" data-faqtoggle=\"true\" role=\"tablist\"><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-70f121c1 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M416 352c-8.188 0-16.38-3.125-22.62-9.375L224 173.3l-169.4 169.4c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25l192-192c12.5-12.5 32.75-12.5 45.25 0l192 192c12.5 12.5 12.5 32.75 0 45.25C432.4 348.9 424.2 352 416 352z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">\u00bfDe d\u00f3nde obtiene SCAI la \u201cinteligencia de tienda\u201d?<\/span><\/div><div class=\"uagb-faq-content\"><p>De sus datos existentes: pedidos anteriores, esquemas, maestros de productos y metadatos de puntos de venta. Aprende patrones y optimiza las siguientes mejores acciones por llamada. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-a8907702 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M416 352c-8.188 0-16.38-3.125-22.62-9.375L224 173.3l-169.4 169.4c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25l192-192c12.5-12.5 32.75-12.5 45.25 0l192 192c12.5 12.5 12.5 32.75 0 45.25C432.4 348.9 424.2 352 416 352z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">\u00bfC\u00f3mo garantizan la seguridad y el cumplimiento de la marca?<\/span><\/div><div class=\"uagb-faq-content\"><p>Las directrices de la pol\u00edtica, los mensajes\/scripts aprobados, los registros de auditor\u00eda y la integraci\u00f3n con los precios\/promociones oficiales mantienen las conversaciones conformes y rastreables.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-64cca6d2 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M416 352c-8.188 0-16.38-3.125-22.62-9.375L224 173.3l-169.4 169.4c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25l192-192c12.5-12.5 32.75-12.5 45.25 0l192 192c12.5 12.5 12.5 32.75 0 45.25C432.4 348.9 424.2 352 416 352z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">\u00bfSustituye a los representantes de ventas?<\/span><\/div><div class=\"uagb-faq-content\"><p>No. Los complementa, cubriendo oportunidades perdidas, impulsando el lanzamiento de productos y gestionando tareas de escala para que los humanos se centren en relaciones de alto valor. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-d5289cde \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M416 352c-8.188 0-16.38-3.125-22.62-9.375L224 173.3l-169.4 169.4c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25l192-192c12.5-12.5 32.75-12.5 45.25 0l192 192c12.5 12.5 12.5 32.75 0 45.25C432.4 348.9 424.2 352 416 352z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">\u00bfCon qu\u00e9 rapidez podemos realizar una prueba piloto?<\/span><\/div><div class=\"uagb-faq-content\"><p>La definici\u00f3n del alcance se mide normalmente en semanas, centr\u00e1ndose en la preparaci\u00f3n de los datos y las directrices. Empezamos poco a poco, medimos el aumento y luego escalamos. <\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-d1e190f1 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M416 352c-8.188 0-16.38-3.125-22.62-9.375L224 173.3l-169.4 169.4c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25l192-192c12.5-12.5 32.75-12.5 45.25 0l192 192c12.5 12.5 12.5 32.75 0 45.25C432.4 348.9 424.2 352 416 352z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\"><br>\u00bfQu\u00e9 idiomas y canales se admiten?<\/span><\/div><div class=\"uagb-faq-content\"><p>Llamadas de voz y WhatsApp actualmente; la compatibilidad con varios idiomas est\u00e1 disponible y se puede configurar por mercado.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-e0e4bf56 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M416 352c-8.188 0-16.38-3.125-22.62-9.375L224 173.3l-169.4 169.4c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25l192-192c12.5-12.5 32.75-12.5 45.25 0l192 192c12.5 12.5 12.5 32.75 0 45.25C432.4 348.9 424.2 352 416 352z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">\u00bfQu\u00e9 resultados debemos esperar?<\/span><\/div><div class=\"uagb-faq-content\"><p>Los objetivos se establecen por caso de uso (por ejemplo, recuperaci\u00f3n del absentismo, aumento de las ventas cruzadas, reconexi\u00f3n eB2B). Medimos las diferencias rigurosamente y escalamos lo que funciona. <\/p><\/div><\/div><\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La IA en acci\u00f3n: la nueva frontera de la comercializaci\u00f3n Si se pregunta si las grandes empresas de bienes de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9038,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[8],"tags":[],"class_list":["post-9032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"uagb_featured_image_src":{"full":["https:\/\/www.salescodeai.com\/wp-content\/uploads\/2025\/12\/blog-page-b-g.jpg",1536,856,false],"thumbnail":["https:\/\/www.salescodeai.com\/wp-content\/uploads\/2025\/12\/blog-page-b-g-150x84.jpg",150,84,true],"medium":["https:\/\/www.salescodeai.com\/wp-content\/uploads\/2025\/12\/blog-page-b-g-300x167.jpg",300,167,true],"medium_large":["https:\/\/www.salescodeai.com\/wp-content\/uploads\/2025\/12\/blog-page-b-g-768x428.jpg",768,428,true],"large":["https:\/\/www.salescodeai.com\/wp-content\/uploads\/2025\/12\/blog-page-b-g.jpg",1536,856,false],"1536x1536":["https:\/\/www.salescodeai.com\/wp-content\/uploads\/2025\/12\/blog-page-b-g.jpg",1536,856,false],"2048x2048":["https:\/\/www.salescodeai.com\/wp-content\/uploads\/2025\/12\/blog-page-b-g.jpg",1536,856,false]},"uagb_author_info":{"display_name":"salescode","author_link":"https:\/\/www.salescodeai.com\/es\/author\/salescode\/"},"uagb_comment_info":0,"uagb_excerpt":"La IA en acci\u00f3n: la nueva frontera de la comercializaci\u00f3n Si se pregunta si las grandes empresas de bienes de [&hellip;]","_links":{"self":[{"href":"https:\/\/www.salescodeai.com\/es\/wp-json\/wp\/v2\/posts\/9032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salescodeai.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salescodeai.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.salescodeai.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salescodeai.com\/es\/wp-json\/wp\/v2\/comments?post=9032"}],"version-history":[{"count":0,"href":"https:\/\/www.salescodeai.com\/es\/wp-json\/wp\/v2\/posts\/9032\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salescodeai.com\/es\/wp-json\/wp\/v2\/media\/9038"}],"wp:attachment":[{"href":"https:\/\/www.salescodeai.com\/es\/wp-json\/wp\/v2\/media?parent=9032"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.salescodeai.com\/es\/wp-json\/wp\/v2\/categories?post=9032"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.salescodeai.com\/es\/wp-json\/wp\/v2\/tags?post=9032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}