{"id":9361,"date":"2025-12-27T11:29:52","date_gmt":"2025-12-27T11:29:52","guid":{"rendered":"https:\/\/www.salescodeai.com\/blog\/como-esta-transformando-salescode-las-ventas-de-cpg-mediante-la-ia-de-ultima-generacion\/"},"modified":"2025-12-30T09:43:12","modified_gmt":"2025-12-30T09:43:12","slug":"como-esta-transformando-salescode-las-ventas-de-cpg-mediante-la-ia-de-ultima-generacion","status":"publish","type":"post","link":"https:\/\/www.salescodeai.com\/es\/como-esta-transformando-salescode-las-ventas-de-cpg-mediante-la-ia-de-ultima-generacion\/","title":{"rendered":"\u00bfC\u00f3mo est\u00e1 transformando SalesCode las ventas de CPG mediante la IA de \u00faltima generaci\u00f3n?"},"content":{"rendered":"\n<p>\u00bfPor qu\u00e9 la rotaci\u00f3n de representantes de ventas de primera l\u00ednea es el mayor problema que un CEO de CPG debe resolver con hashtag<a href=\"https:\/\/www.youtube.com\/hashtag\/ai\">#AI<\/a>?<\/p>\n\n<p>\ud835\udddc\ud835\uddfa\ud835\uddee\ud835\uddf4\ud835\uddf6\ud835\uddfb\ud835\uddf2 \ud835\uddf2\ud835\ude00\ud835\ude01\ud835\uddee \ud835\uddfd\u00e9\ud835\uddff\ud835\uddf1\ud835\uddf6\ud835\uddf1\ud835\uddee \ud835\uddf1\ud835\uddf2 \ud835\ude03\ud835\uddf2\ud835\uddfb\ud835\ude01\ud835\uddee\ud835\ude00;<\/p>\n\n<p>\u2b07 La rotaci\u00f3n de primera l\u00ednea en ventas de CPG es del 28% al 42%<\/p>\n\n<p>\u2b07 Del 10% al 18% de los puestos est\u00e1n vacantes en cualquier momento debido a la alta rotaci\u00f3n<\/p>\n\n<p>\u2b07 La p\u00e9rdida m\u00ednima diaria de ingresos debido a puestos vacantes es del 5% al 12%<\/p>\n\n<p>\u2b07 Un nuevo representante de ventas tarda entre 3 y 6 meses en empezar a lograr ventas regulares<\/p>\n\n<p>\u2b07 Con los nuevos reclutas, las ventas de la zona\/\u00e1rea disminuyen hasta un 36%<\/p>\n\n<p>\u2b07 Las carencias de habilidades b\u00e1sicas en m\u00e1s del 30% de los representantes de ventas debido a la alta rotaci\u00f3n, causan hasta un 15% de p\u00e9rdida de ingresos cada d\u00eda<\/p>\n\n<p>\ud835\uddd4\ud835\uddf5\ud835\uddfc\ud835\uddff\ud835\uddee, \ud835\uddf0\ud835\uddfc\ud835\uddfa\ud835\uddfd\ud835\uddff\ud835\uddf2\ud835\uddfb\ud835\uddf1\ud835\uddee \ud835\uddee\ud835\uddf9\ud835\uddf4\ud835\ude02\ud835\uddfb\ud835\uddee\ud835\ude00 \ud835\uddf6\ud835\uddf1\ud835\uddf2\ud835\uddee\ud835\ude00 \ud835\ude00\ud835\uddf2\ud835\uddfb\ud835\uddf0\ud835\uddf6\ud835\uddf9\ud835\uddf9\ud835\uddee\ud835\ude00;<\/p>\n\n<p>1\ufe0f\u20e3 Del 40% al 60% de la rotaci\u00f3n se produce en los 6 meses posteriores a la incorporaci\u00f3n (los nuevos empleados se van m\u00e1s r\u00e1pido)<\/p>\n\n<p>2\ufe0f\u20e3 La mayor\u00eda de los nuevos empleados no alcanzan sus objetivos de KPI<\/p>\n\n<p>3\ufe0f\u20e3 La falta de comprensi\u00f3n del mercado y del cliente son las razones m\u00e1s importantes para no alcanzar los objetivos de KPI<\/p>\n\n<p>4\ufe0f\u20e3 Perder los incentivos por no alcanzar los objetivos es la principal raz\u00f3n por la que los nuevos empleados se marchan.<\/p>\n\n<p>5\ufe0f\u20e3 M\u00e1s del 90% de los representantes de ventas afirman que carecen de apoyo y formaci\u00f3n para alcanzar sus objetivos de KPI<\/p>\n\n<p>\u00bf\ud835\uddd6\u00f3\ud835\uddfa\ud835\uddfc \ud835\uddfd\ud835\ude02\ud835\uddf2\ud835\uddf1\ud835\uddf2 \ud835\uddf5\ud835\uddee\ud835\ude00\ud835\uddf5\ud835\ude01\ud835\uddee\ud835\uddf4<a href=\"https:\/\/www.youtube.com\/hashtag\/ai\">#\ud835\uddd4\ud835\udddc<\/a> \ud835\uddff\ud835\uddf2\ud835\ude00\ud835\uddfc\ud835\uddf9\ud835\ude03\ud835\uddf2\ud835\uddff \ud835\uddf2\ud835\ude00\ud835\ude01\ud835\uddfc \ud835\uddf1\ud835\uddf2 \ud835\uddf3\ud835\uddfc\ud835\uddff\ud835\uddfa\ud835\uddee \ud835\uddff\u00e1\ud835\uddfd\ud835\uddf6\ud835\uddf1\ud835\uddee \ud835\uddf0\ud835\uddfc\ud835\uddfa\ud835\uddfc \ud835\uddfb\ud835\ude02\ud835\uddfb\ud835\uddf0\ud835\uddee \ud835\uddee\ud835\uddfb\ud835\ude01\ud835\uddf2\ud835\ude00;<\/p>\n\n<p>\u23e9 Un modelo de IA entrenado en ventas de CPG, que puede incorporar r\u00e1pidamente a los nuevos empleados, capacitarlos con informaci\u00f3n y acciones a nivel de tienda en cada llamada, y recompensarlos por cada acci\u00f3n<\/p>\n\n<p>\u23e9 Las TAREAS generadas por IA para cada tienda, para cada llamada, eliminan las carencias de HABILIDADES y garantizan el logro de los KPI<\/p>\n\n<p>\u23e9 Los incentivos basados en TAREAS impulsan la motivaci\u00f3n y el comportamiento para alcanzar los objetivos<\/p>\n\n<p>\u23e9 Los minoristas est\u00e1n conectados en WhatsApp y hashtag<a href=\"https:\/\/www.youtube.com\/hashtag\/eb2b\">#eB2B<\/a> para realizar pedidos en ausencia de representantes de ventas<\/p>\n\n<p>Esto es lo que hace el hashtag <a href=\"https:\/\/www.youtube.com\/hashtag\/salescode\">#SalesCode<\/a>. \u00a1Posiblemente la \u00fanica plataforma de IA en el mundo que garantiza un aumento de las ventas!<\/p>\n\n<p>Bienvenido al \u201cC\u00d3DIGO del equipo de ventas preparado para el futuro y el comercio con IA\u201d<\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How SalesCode is transforming CPG Sales using Next-Gen AI ?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/7N_0jmA37N4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<p style=\"margin-top:25px\">Fundada en 2014, SalesCode.ai es la primera plataforma RTM inteligente del mundo para ventas de CPG.<\/p>\n\n<p><strong>Misi\u00f3n de SalesCode<\/strong>\u2013<\/p>\n\n<p>\u00a1\u00a1Reinventar cada proceso de ventas y RTM y automatizaci\u00f3n, inventado en los \u00faltimos 30 a\u00f1os, con IA y eB2B, para garantizar el aumento de las ventas!!<\/p>\n\n<p><strong>Escala de SalesCode<\/strong>\u2013<\/p>\n\n<p>Trabajamos con m\u00e1s de 65 marcas CPG importantes, incluidos l\u00edderes de la industria como Coca-Cola, ITC Limited, Mondelez International, MARS, Perfetti Van Melle, P&amp;G, PepsiCo, Johnson &amp; Johnson y muchos otros. Nuestra base de usuarios abarca m\u00e1s de 2 millones de usuarios en m\u00e1s de 18 pa\u00edses, y hemos facilitado con \u00e9xito m\u00e1s de mil millones de transacciones en nuestras plataformas. \u00a1Bienvenido a SalesCode.ai!  <\/p>\n\n<p><strong>Obtenga m\u00e1s informaci\u00f3n<\/strong> sobre nuestras ofertas:<\/p>\n\n<p>1) <a href=\"https:\/\/salescode.ai\/\">P\u00e1gina de inicio<\/a><\/p>\n\n<p>2) <a href=\"https:\/\/salescode.ai\/ai-for-sfa\/\">IA para SFA<\/a><\/p>\n\n<p>3)<a href=\"https:\/\/salescode.ai\/ai-powered-eb2b\/\"> eB2B impulsado por IA<\/a><\/p>\n\n<p>4) Para obtener m\u00e1s actualizaciones, s\u00edganos en <a href=\"https:\/\/in.linkedin.com\/company\/salescodeai\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a><\/p>\n\n<p>Taller completo de 4 a 5 horas sobre el \u00abNuevo papel de las personas en las ventas con Al y Digital RTM\u00bb. Temas cubiertos: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Estudios de caso de Al y eB2B<\/li>\n\n\n\n<li>Mejores pr\u00e1cticas, perspectivas y nuestros aprendizajes al trabajar con las principales empresas globales de CPG<\/li>\n\n\n\n<li>Visi\u00f3n general de las tecnolog\u00edas de nueva generaci\u00f3n en Ventas y RTM<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfPor qu\u00e9 la rotaci\u00f3n de representantes de ventas de primera l\u00ednea es el mayor problema que un CEO de CPG [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9362,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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qu\u00e9 la rotaci\u00f3n de representantes de ventas de primera l\u00ednea es el mayor problema que un CEO de CPG 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