{"id":9364,"date":"2025-12-27T11:29:52","date_gmt":"2025-12-27T11:29:52","guid":{"rendered":"https:\/\/www.salescodeai.com\/blog\/como-e-que-o-salescode-esta-a-transformar-as-vendas-de-cpg-com-ia-de-ultima-geracao\/"},"modified":"2025-12-30T09:43:13","modified_gmt":"2025-12-30T09:43:13","slug":"como-e-que-o-salescode-esta-a-transformar-as-vendas-de-cpg-com-ia-de-ultima-geracao","status":"publish","type":"post","link":"https:\/\/www.salescodeai.com\/pt-pt\/como-e-que-o-salescode-esta-a-transformar-as-vendas-de-cpg-com-ia-de-ultima-geracao\/","title":{"rendered":"Como \u00e9 que o SalesCode est\u00e1 a transformar as vendas de CPG com IA de \u00faltima gera\u00e7\u00e3o?"},"content":{"rendered":"\n<p>Porque \u00e9 que a atri\u00e7\u00e3o de representantes de vendas da linha da frente \u00e9 o maior problema que um CEO de CPG deve resolver com hashtag<a href=\"https:\/\/www.youtube.com\/hashtag\/ai\">#AI<\/a>!!<\/p>\n\n<p>\ud835\udddc\ud835\uddfa\ud835\uddee\ud835\uddf4\ud835\uddf6\ud835\uddfb\ud835\uddf2 \ud835\uddf2\ud835\ude00\ud835\ude01\ud835\uddee \ud835\uddfd\ud835\uddf2\ud835\uddff\ud835\uddf1\ud835\uddee \ud835\uddf1\ud835\uddf2 \ud835\ude03\ud835\uddf2\ud835\uddfb\ud835\uddf1\ud835\uddee\ud835\ude00;<\/p>\n\n<p>\u2b07 A atri\u00e7\u00e3o da linha da frente em Vendas de CPG \u00e9 de 28% a 42%<\/p>\n\n<p>\u2b07 10% a 18% dos cargos est\u00e3o vagos em qualquer dia devido \u00e0 elevada atri\u00e7\u00e3o<\/p>\n\n<p>\u2b07 A perda m\u00ednima di\u00e1ria de receita devido a cargos vagos \u00e9 de 5% a 12%<\/p>\n\n<p>\u2b07 Um novo representante de vendas demora, no m\u00ednimo, 3 a 6 meses para come\u00e7ar a atingir vendas regulares<\/p>\n\n<p>\u2b07 Com novos recrutas, as vendas da \u00e1rea\/zona diminuem at\u00e9 36%<\/p>\n\n<p>\u2b07 Lacunas de compet\u00eancias b\u00e1sicas em cerca de 30% dos representantes de vendas devido \u00e0 elevada atri\u00e7\u00e3o, causam at\u00e9 15% de perda de receita di\u00e1ria<\/p>\n\n<p>\ud835\uddd4\ud835\uddf4\ud835\uddfc\ud835\uddff\ud835\uddee, \ud835\uddf0\ud835\uddfc\ud835\uddfa\ud835\uddfd\ud835\uddff\ud835\uddf2\ud835\uddf2\ud835\uddfb\ud835\uddf1\ud835\uddee \ud835\uddee\ud835\uddf9\ud835\uddf4\ud835\ude02\ud835\uddfa\ud835\uddee\ud835\ude00 \ud835\uddf6\ud835\uddfb\ud835\uddf3\ud835\uddfc\ud835\uddff\ud835\uddfa\ud835\uddee\u00e7\u00f5\ud835\uddf2\ud835\ude00 \ud835\ude00\ud835\uddf6\ud835\uddfa\ud835\uddfd\ud835\uddf9\ud835\uddf2\ud835\ude00;<\/p>\n\n<p>1\ufe0f\u20e3 40% a 60% da atri\u00e7\u00e3o ocorre nos primeiros 6 meses ap\u00f3s a ades\u00e3o (os novos membros saem mais depressa)<\/p>\n\n<p>2\ufe0f\u20e3 A maioria dos novos membros n\u00e3o atinge os seus objetivos de KPI<\/p>\n\n<p>3\ufe0f\u20e3 A falta de compreens\u00e3o do mercado e do cliente s\u00e3o as raz\u00f5es mais importantes para n\u00e3o atingir os objetivos de KPI<\/p>\n\n<p>4\ufe0f\u20e3 A perda de incentivos por n\u00e3o atingir os objetivos \u00e9 a maior raz\u00e3o para os novos membros sa\u00edrem.<\/p>\n\n<p>5\ufe0f\u20e3 Mais de 90% dos representantes de vendas afirmam que n\u00e3o t\u00eam apoio e forma\u00e7\u00e3o para atingir os seus objetivos de KPI<\/p>\n\n<p>\ud835\uddd6\ud835\uddfc\ud835\uddfa\ud835\uddfc \ud835\uddee \ud835\uddf5\ud835\uddee\ud835\ude00\ud835\uddf5\ud835\ude01\ud835\uddee\ud835\uddf4<a href=\"https:\/\/www.youtube.com\/hashtag\/ai\">#\ud835\uddd4\ud835\udddc<\/a> \ud835\uddfd\ud835\uddfc\ud835\uddf1\ud835\uddf2 \ud835\uddff\ud835\uddf2\ud835\ude00\ud835\uddfc\ud835\uddf9\ud835\ude03\ud835\uddf2\ud835\uddff \ud835\uddf6\ud835\ude00\ud835\ude01\ud835\uddfc \ud835\uddf2\ud835\uddfa \ud835\ude02\ud835\uddfa \ud835\uddfa\ud835\uddfc\ud835\uddf1\ud835\uddfc \ud835\uddff\u00e1\ud835\uddfd\ud835\uddf6\ud835\uddf1\ud835\uddfc \ud835\uddf0\ud835\uddfc\ud835\uddfa\ud835\uddfc \ud835\uddfb\ud835\ude02\ud835\uddfb\ud835\uddf0\ud835\uddee \ud835\uddee\ud835\uddfb\ud835\ude01\ud835\uddf2\ud835\ude00;<\/p>\n\n<p>\u23e9 Um modelo de IA treinado em Vendas de CPG, que pode integrar rapidamente os novos membros, capacit\u00e1-los com informa\u00e7\u00f5es e a\u00e7\u00f5es ao n\u00edvel da loja em cada chamada e recompens\u00e1-los por cada a\u00e7\u00e3o<\/p>\n\n<p>\u23e9 TAREFAS geradas por IA para cada loja, para cada chamada, eliminam as lacunas de COMPET\u00caNCIAS e garantem o cumprimento dos KPIs<\/p>\n\n<p>\u23e9 Incentivos baseados em TAREFAS impulsionam a motiva\u00e7\u00e3o e o comportamento para atingir os objetivos<\/p>\n\n<p>\u23e9 Os retalhistas est\u00e3o conectados no WhatsApp e na hashtag<a href=\"https:\/\/www.youtube.com\/hashtag\/eb2b\">#eB2B<\/a> para fazerem encomendas na aus\u00eancia de representantes de vendas<\/p>\n\n<p>Isto \u00e9 o que a hashtag <a href=\"https:\/\/www.youtube.com\/hashtag\/salescode\">#SalesCode<\/a> faz. Possivelmente a \u00fanica plataforma de IA no mundo que garante o aumento das vendas!!<\/p>\n\n<p>Bem-vindo ao \u201cO C\u00d3DIGO da Equipa de Vendas Pronta para o Futuro e do Com\u00e9rcio com IA\u201d<\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How SalesCode is transforming CPG Sales using Next-Gen AI ?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/7N_0jmA37N4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<p style=\"margin-top:25px\">Fundada em 2014, a SalesCode.ai \u00e9 a primeira plataforma RTM inteligente do mundo para vendas CPG.<\/p>\n\n<p><strong>Miss\u00e3o da SalesCode<\/strong>\u2013<\/p>\n\n<p>Reinventar todos os processos de vendas e RTM e a automatiza\u00e7\u00e3o, inventados nos \u00faltimos 30 anos, com IA e eB2B, para um aumento garantido das vendas!!<\/p>\n\n<p><strong>Escala da SalesCode<\/strong>\u2013<\/p>\n\n<p>Trabalhamos com mais de 65 das principais marcas CPG, incluindo l\u00edderes do setor como a Coca-Cola, a ITC Limited, a Mondelez International, a MARS, a Perfetti Van Melle, a P&amp;G, a PepsiCo, a Johnson &amp; Johnson e muitas outras. A nossa base de utilizadores abrange mais de 2 milh\u00f5es de utilizadores em mais de 18 pa\u00edses e facilit\u00e1mos com sucesso mais de 1 bili\u00e3o de transa\u00e7\u00f5es nas nossas plataformas. Bem-vindo \u00e0 SalesCode.ai!  <\/p>\n\n<p><strong>Saiba mais<\/strong> sobre as nossas ofertas:<\/p>\n\n<p>1) <a href=\"https:\/\/salescode.ai\/\">P\u00e1gina inicial<\/a><\/p>\n\n<p>2) <a href=\"https:\/\/salescode.ai\/ai-for-sfa\/\">IA para SFA<\/a><\/p>\n\n<p>3)<a href=\"https:\/\/salescode.ai\/ai-powered-eb2b\/\"> eB2B alimentado por IA<\/a><\/p>\n\n<p>4) Para mais atualiza\u00e7\u00f5es, siga-nos no <a href=\"https:\/\/in.linkedin.com\/company\/salescodeai\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a><\/p>\n\n<p>Workshop abrangente de 4 a 5 horas sobre o &#8220;Novo Papel das Pessoas nas Vendas com Al e RTM Digital&#8221;. T\u00f3picos abordados: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Estudos de Caso Al e eB2B<\/li>\n\n\n\n<li>Melhores Pr\u00e1ticas, Insights e as nossas aprendizagens ao trabalhar com as principais empresas CPG globais<\/li>\n\n\n\n<li>Vis\u00e3o geral das tecnologias de \u00faltima gera\u00e7\u00e3o em Vendas &amp; RTM<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Porque \u00e9 que a atri\u00e7\u00e3o de representantes de vendas da linha da frente \u00e9 o maior problema que um CEO [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9365,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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